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The Top 5 Mistakes People Make When Buying Life Insurance (And How to Avoid Them)

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Life insurance is one of the most important financial decisions for your family’s security. Yet many people end up with inadequate coverage, the wrong type of policy, or protection that doesn’t align with their actual needs. These missteps can lead to significant financial consequences when your family needs protection most.

At American Assurance, we’ve helped thousands of clients navigate the complexities of life insurance. Through this experience, we’ve identified five critical mistakes that occur repeatedly and developed strategies to help you avoid them. Understanding these common pitfalls can help you secure the right coverage for your unique situation and provide genuine peace of mind.

Mistake #1: Being Drastically Underinsured

Perhaps the most dangerous mistake in life insurance planning is simply not having enough coverage. This creates a false sense of security while leaving your family vulnerable to financial hardship.

The Problem

Most Americans have far less life insurance than financial experts recommend. According to LIMRA research, the average coverage gap (the difference between recommended and actual coverage) exceeds $200,000 per household.

Several misconceptions contribute to this widespread underinsurance:

Relying solely on employer-provided coverage
Employer life insurance typically provides only 1-2 times your annual salary—far below the 10-15 times income recommended by most financial experts. Additionally, this coverage generally ends when you leave your job, potentially leaving you uninsured precisely when you’re between positions and financially vulnerable.

Underestimating true income replacement needs
Many people calculate only a few years of income replacement rather than considering their family’s long-term financial needs. The true economic value you provide to your family extends far beyond your current annual salary and includes decades of future earnings and benefits.

Focusing only on immediate expenses
While covering the mortgage and current bills is important, your family will face ongoing expenses for years or decades. These include future college costs, retirement for your spouse, healthcare expenses, and basic living needs that extend far beyond a few years.

Real-Life Consequences

The impact of underinsurance becomes painfully clear when families face the loss of a breadwinner with inadequate coverage. Consider the case of the Rodriguez family:

When Miguel Rodriguez passed away unexpectedly at 42, he had what seemed like a reasonable $250,000 life insurance policy through his employer. However, with an annual income of $85,000, a $320,000 mortgage, two children under 12, and his wife earning significantly less, the family quickly realized this coverage was woefully inadequate.

Within three years, his widow had:

● Used nearly half the insurance proceeds to pay funeral expenses and medical bills
● Depleted their modest savings while trying to maintain their home
● Fallen behind on mortgage payments despite working extra hours
● Faced the heartbreaking decision to sell their family home

With proper coverage of $1 million or more, the family could have maintained financial stability, kept their home, and preserved educational opportunities for the children.

The Solution

Determining adequate coverage requires a comprehensive approach:

Use the comprehensive coverage formula

● Income Replacement: 10-15× your annual income
● Debt Obligations: Mortgage, auto loans, credit cards, etc.
● Future Education Expenses: Estimated college costs for children
● Final Expenses: Funeral costs, medical bills, etc.
● Additional Goals: Care for special needs dependents, legacy gifts, etc.
● Less: Existing coverage and liquid assets
 

Account for long-term financial needs

Look beyond immediate expenses to ensure your family’s long-term financial security. This includes ongoing living expenses, future education costs, retirement funding for your spouse, and potential healthcare needs.

Consider both spouses, regardless of income Even if one spouse doesn’t work outside the home or earns significantly less, their economic contribution through childcare, household management, and other services represents substantial value that would need replacement.

Regularly review and update your coverage Life changes such as marriage, home purchases, children, career advancement, and inflation all affect your coverage needs. We recommend reviewing your insurance every 2-3 years and after major life events.

Mistake #2: Waiting Too Long to Purchase Coverage

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Procrastination in securing life insurance can lead to dramatically higher costs or even the inability to obtain coverage when you need it most.

The Problem

Many people delay purchasing life insurance for seemingly logical reasons:

● “I’ll get it when I’m older and have more responsibilities”
● “I need to save money right now for other priorities”
● “I’m healthy, so I have plenty of time to decide”

What this reasoning overlooks is that life insurance becomes progressively more expensive with each year of age, and future health changes can dramatically impact both cost and eligibility.

Premium increase statistics by age

Let’s examine how dramatically premiums increase with age for a $500,000, 20-year term policy for a healthy individual:

Age

Monthly Premium (Male)

Monthly Premium (Female)

20-Year Cost Increase

30

$23

$19

Baseline

40

$36

$31

+56% from age 30

50

$89

$67

+287% from age 30

60

$254

$168

+1,004% from age 30

These increases accelerate further beyond age 60, making coverage exponentially more expensive just when many people start thinking seriously about their legacy.

Developing health conditions

Beyond age, developing health conditions can dramatically affect both premium costs and insurability. Common conditions that significantly impact life insurance include:

● Diabetes
● Hypertension
● Heart disease
● Cancer history
● Obesity
● Chronic respiratory conditions
● Mental health diagnoses
 

These conditions can easily move you from preferred to standard rates (increasing premiums by 40-60%) or even make you uninsurable in some cases.

Real-Life Consequences

The impact of delayed coverage is illustrated by the experience of James Evans:

James intended to purchase life insurance “soon” to protect his family but postponed the decision while focusing on his business. At 48, he was diagnosed with Type 2 diabetes. When he applied for coverage six months later after stabilizing his condition:

● The premium for a $1 million policy was 2.8 times higher than what he would have paid at 45 before his diagnosis
● He was classified as “Standard” rather than “Preferred” despite his otherwise excellent health
● His 20-year term policy cost him an additional $42,000 over its lifetime compared to what he would have paid before his diagnosis

Had he developed a more serious condition, he might have been deemed uninsurable, leaving his family without the protection he intended to provide.

The Solution

Lock in insurability early 

Secure coverage while you’re young and healthy, locking in your insurability and favorable rate classification for the duration of your policy. Even if your budget only allows for moderate coverage initially, having some protection in place is vastly better than none.

Consider convertible term options 

Many term policies include valuable conversion options that allow you to convert all or part of your coverage to permanent insurance without new medical underwriting, regardless of health changes. This feature preserves your insurability for the future.

Utilize guaranteed insurability riders

 These optional policy features allow you to purchase additional coverage at specified future dates or life events without new medical underwriting, protecting against future health changes.

Implement coverage now, optimize later 

It’s better to secure adequate coverage now and refine your insurance portfolio over time than to wait for the “perfect” solution and risk becoming uninsurable or facing dramatically higher costs.

Mistake #3: Choosing the Wrong Type of Policy

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Selecting a policy type that doesn’t align with your financial goals and protection needs can lead to inadequate coverage, unnecessarily high costs, or policies that lapse before they’re needed.

The Problem

The life insurance marketplace offers numerous product types, each designed for specific purposes:

● Term life insurance (10, 20, 30-year terms)
● Whole life insurance
● Universal life insurance
● Variable life insurance
● Indexed universal life insurance
 

Without proper guidance, consumers often select policies based on incomplete information:

Mismatched policy type to needs 

Term insurance is ideal for temporary needs like income replacement during child-rearing years or mortgage protection. Permanent insurance better serves lifetime needs like final expenses, estate liquidity, or legacy creation. Selecting the wrong type for your specific needs creates either unnecessary expense or coverage gaps.

Oversold permanent policies for temporary needs

 Some consumers purchase expensive permanent policies when more affordable term coverage would adequately address their primary protection need, potentially leading to premium burden and policy lapse.

Inadequate term coverage for long-term requirements

Conversely, others select term insurance for permanent needs, creating a significant risk of outliving their coverage and becoming uninsurable when the term expires.

Purchasing based on sales pressure rather than needs analysis 

Without understanding how different policy types align with specific protection goals, consumers may be influenced by aggressive sales tactics rather than objective needs assessment.

Real-Life Consequences

Consider the case of Elizabeth Wilson, a 55-year-old who purchased a 10-year term policy at age 45:

Elizabeth purchased a $500,000 10-year term policy to protect her family while her children finished college. When the policy expired at age 55, she still had significant financial responsibilities:

● A mortgage with 12 years remaining
● Financial support for her elderly mother
● Desire to leave a legacy for her grandchildren

When she attempted to purchase new coverage, she discovered:

● Her premiums would increase nearly 400% for the same coverage
● A recently diagnosed heart condition made her a high-risk applicant
● The new policy would cost over $450 monthly for just $250,000 in coverage

Had she initially purchased a 20-year term policy or a combination of term and permanent coverage, she would have maintained affordable protection throughout these continuing obligations.

Similarly, Robert Chen purchased an expensive whole life policy that consumed 15% of his monthly income. The high premiums eventually became unsustainable during a job transition, forcing him to surrender the policy after 7 years—receiving back less than his total premium payments while losing his coverage entirely.

The Solution

Conduct a needs-based analysis 

Work with a professional to assess your specific protection needs, time horizon, and budget constraints before selecting a policy type. This analysis should examine both temporary needs (income replacement, mortgage, education) and permanent needs (final expenses, estate liquidity, legacy).

Consider strategic combinations of policy types 

Many families benefit from a thoughtful combination of term and permanent insurance:

● Term policies for large, temporary needs like income replacement during working years
● Permanent policies for lifetime needs like final expenses or legacy creation
● Convertible term policies that can transition to permanent coverage as needs evolve

Understand conversion and upgrade options Select policies with features that allow your coverage to evolve with your changing needs, such as:

● Term conversion privileges that guarantee the right to convert to permanent coverage without new medical underwriting
● Guaranteed insurability options that allow for increasing coverage at specific intervals
● Flexible premium structures that can accommodate changes in your financial situation

Align policy selection with specific goals Rather than viewing life insurance as a one-size-fits-all solution, match specific policy types to particular financial objectives:

 Term: Income replacement, mortgage protection, education funding
● Whole life: Lifetime protection, cash value accumulation, legacy creation
 Universal life: Flexible premium options, lifetime coverage with adjustable features
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Mistake #4: Not Reviewing Beneficiary Designations

Outdated or improperly structured beneficiary designations can derail even the most carefully planned life insurance strategy.

The Problem

Beneficiary designations determine who receives your life insurance proceeds and how they’re distributed. Unfortunately, many policyholders set these designations when they first purchase coverage and never review them, even as their life circumstances change dramatically.

Out-of-date beneficiary statistics

 Industry studies suggest that more than 30% of life insurance policies have outdated beneficiary designations that no longer reflect the policyholder’s current wishes or family situation.

Life events requiring beneficiary updates 

Numerous life events should trigger a beneficiary review:

● Marriage or remarriage
● Divorce
● Birth or adoption of children
● Death of previously named beneficiaries
● Changes in relationships with named beneficiaries
● Children reaching adulthood

Legal complications of incorrect designations Beneficiary designations supersede will provisions, meaning outdated designations will determine who receives your life insurance proceeds regardless of your current intentions or more recent estate planning documents.

Problems with estate as beneficiary Naming “my estate” as beneficiary can create several issues:

● Subjects insurance proceeds to probate delays (often 6-12 months)
● Exposes proceeds to creditors’ claims
● May increase estate taxes
● Creates additional administrative costs
● Can complicate distribution to minors
 

Real-Life Consequences

The impact of outdated beneficiary designations is illustrated by several real-world scenarios we’ve encountered:

Case study: Ex-spouse receiving benefits After his divorce, Michael neglected to update the beneficiary designation on his $500,000 life insurance policy. When he passed away five years later, having remarried with a new family, the proceeds legally went to his ex-wife rather than his current wife and young child, creating both financial hardship and emotional distress for his current family.

Case study: Minor children with no trust provisions Jennifer named her children as direct beneficiaries without establishing a trust or guardianship provisions. When she passed away, the insurance company could not legally pay the proceeds directly to minors, resulting in:

● Court-appointed guardianship proceedings
● Significant legal expenses
● Delays of over a year in accessing funds for the children’s needs
● Restrictions on how the funds could be used for the children’s benefit

Case study: Probate delays and costs Robert named his estate as beneficiary on his insurance policy. After his death, his family faced:

● A 9-month delay before insurance proceeds were available
● Over $15,000 in additional legal and administrative costs
● Reduction of proceeds to satisfy creditors’ claims that could have been avoided
 

The Solution

Implement a beneficiary review checklist and schedule

Establish a systematic approach to reviewing and updating your beneficiary designations:

● After every major life event (marriage, divorce, birth, death)
● During annual financial reviews
● Every 3-5 years regardless of life changes
 

Develop a primary and contingent beneficiary strategy

Create a thoughtful beneficiary structure:

● Primary beneficiaries (who receives proceeds first)
● Contingent beneficiaries (who receives proceeds if primaries predecease you)
● Tertiary beneficiaries (further backup if needed)
● Specific percentage allocations when naming multiple beneficiaries
 

Consider trust arrangements for specific situations 

For certain circumstances, consider establishing a trust as beneficiary:

● Minor children (to provide professional management until appropriate age)
● Special needs beneficiaries (to preserve government benefits eligibility)
● Beneficiaries with financial management concerns
● Complex family situations (blended families, multiple marriages)
● Estate tax considerations
 

Coordinate with will and estate planning

Ensure your life insurance beneficiary designations align with your broader estate plan, working with both your insurance professional and estate planning attorney to create a cohesive strategy.

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Mistake #5: Buying Based on Price Alone

While affordability is important, selecting life insurance solely based on the lowest premium can lead to inadequate protection, unexpected cost increases, or unreliable coverage.

The Problem

In today’s digital marketplace, it’s easy to shop for life insurance based purely on price comparisons. However, this approach overlooks critical factors that impact the actual value and reliability of your coverage.

False economy of cheapest policies 

The lowest-priced policies often contain limitations, exclusions, or structural features that may significantly reduce their value:

● Short-term rate guarantees that allow substantial premium increases later
● Minimal conversion privileges that limit future flexibility
● Restrictive underwriting criteria that may adversely affect claims
● Fewer included riders or benefits that might otherwise provide valuable protection

Hidden limitations in budget policies Some bargain-priced policies achieve their low premiums through coverage restrictions:

● Longer contestability periods
● More restrictive suicide clauses
● Narrower terminal illness provisions
● Limited accelerated benefit options
● Stringent policy reinstatement terms
 

Company financial strength considerations 

Life insurance is only as reliable as the company backing it. Insurers with lesser financial strength ratings may offer lower premiums but carry increased risk of:

● Future financial instability
● Inability to pay claims during economic downturns
● Rate increases to maintain solvency
● Limited dividend performance (for participating policies)
● Restrictive policy administration practices
 

Real-Life Consequences

The impact of price-focused decisions becomes apparent in situations like these:

Case study: Denied claim due to policy exclusions Thomas purchased the lowest-priced policy he could find online without reviewing the specific terms. When he passed away from complications following an overseas medical procedure, his family discovered the policy contained an exclusion for treatments received outside the U.S.—a restriction not found in most mainstream policies. His $350,000 claim was denied, leaving his family without the protection he intended.

Case study: Rate increases on underpriced policies Sarah purchased a universal life policy with the lowest initial premium. The policy was structured with minimal cash value funding and relied on optimistic interest rate projections. When interest rates remained low:

● Her policy began requiring substantially increased premiums after year 15
● The annual premium doubled from $1,800 to $3,600 to maintain the same coverage
● Ultimately, she had to reduce her death benefit to keep the policy affordable
 

Case study: Financial rating downgrades Robert purchased policies from a small insurance carrier offering rates 15% below competitors. Ten years later, the company experienced financial difficulties:

● Their A.M. Best rating was downgraded from A- to B
● Policy administration became increasingly difficult and time-consuming
● Customer service deteriorated significantly
● The company ultimately sold its policies to another insurer, creating disruption and uncertainty
 

The Solution

Implement value-based assessment criteria Rather than focusing solely on premium cost, evaluate policies using a comprehensive set of criteria:

● Financial strength ratings (A.M. Best, Standard & Poor’s, Moody’s)
● Company history and reputation
● Contract provisions and guarantees
● Included riders and benefits
● Conversion privileges
● Premium guarantee periods
● Claims payment history
● Customer service ratings
 

Understand the importance of company financial strength

Research prospective insurers’ financial stability:

● Seek companies with A, A+, or A++ ratings from A.M. Best
● Review their history through multiple economic cycles
● Assess their reinsurance arrangements
● Consider their business focus (e.g., mutual vs. stock company, specialized vs. diversified)
 

Compare policy feature sets, not just premiums 

Evaluate the complete package of benefits, including:

● Living benefits (accelerated death benefits, critical illness provisions)
● Waiver of premium options
● Guaranteed insurability features
● Conversion terms and conditions
● Policy loan provisions (for permanent policies)
● Premium flexibility options
 

Find the sweet spot between cost and coverage

Work with an experienced insurance professional to identify policies that provide the optimal balance of affordability and comprehensive protection—recognizing that the lowest-priced option rarely offers the best overall value.

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Additional Common Mistakes to Watch For

Beyond the five major mistakes we’ve discussed, several other common errors can undermine your life insurance protection:

Not Understanding Policy Exclusions

All insurance contracts contain exclusions—specific circumstances under which benefits may be reduced or not paid. These vary by policy and company but might include:

● Suicide within the first two years (standard in most policies)
● Death during commission of a felony
● Death from certain hazardous activities
● Misrepresentation on the application
● Foreign travel or residence restrictions
 

Review these exclusions carefully to ensure they don’t conflict with your lifestyle or needs.

Failing to Disclose Medical Information Truthfully

Insurance applications require comprehensive health information, and companies verify this data through:

● Medical Information Bureau (MIB) records
● Prescription drug history checks
● Medical exams and lab results
● Physician statements
● Credit and driving records
 

Withholding or misrepresenting information may provide initial approval but can lead to claim denial during the contestability period (typically two years) or even beyond in cases of fraud.

Inadequate Riders for Comprehensive Protection

Policy riders are optional features that enhance your coverage for specific concerns:

● Waiver of premium (continues your coverage if you become disabled)
● Accelerated death benefits (provides early access to benefits if diagnosed terminal)
● Critical illness provisions (pays benefits upon diagnosis of specified conditions)
● Long-term care riders (provides benefits for qualifying long-term care needs)
● Accidental death benefits (increases payout for accidental deaths)

Many policyholders overlook these valuable enhancements when choosing coverage.

Misunderstanding Policy Loan Provisions

For permanent policies with cash value, policy loan terms vary significantly:

● Fixed vs. variable loan interest rates
● Direct vs. non-direct recognition of loans in dividend calculations
● Automatic premium loan provisions
● Loan repayment requirements and options

These differences can significantly impact policy performance over time.

Failing to Establish Ownership Correctly

Who owns the policy determines various rights and tax treatments:

● Control over beneficiary changes
● Access to cash values
● Premium payment responsibility
● Potential gift or estate tax implications
● Creditor protection status
 

Improper ownership structure can create unintended consequences for both protection and taxation.

The American Assurance Difference: Our Thoughtful Approach

At American Assurance, we’ve developed a comprehensive approach to help clients avoid these common mistakes and secure optimal protection for their families:

Our Comprehensive Needs Analysis Process

Rather than pushing products, we begin with a thorough assessment of your unique situation:

● Family protection needs and timeframes
● Income replacement requirements
● Debt obligations and financial responsibilities
● Special circumstances (business ownership, estate concerns, etc.)
● Budget considerations and constraints
● Long-term goals and legacy wishes
 

This foundation ensures that our recommendations address your specific needs rather than generic assumptions.

Educational Approach to Policy Selection

We believe informed clients make better decisions. Our process includes:

● Clear explanation of policy types and their appropriate applications
● Transparent disclosure of both guaranteed and non-guaranteed elements
● Realistic projections of policy performance
● Straightforward comparison of options without sales pressure
● Ongoing education about your coverage and its features
 

Carrier Selection Criteria and Standards

We partner only with insurance companies that meet our strict standards:

● A+ or A++ financial strength ratings from A.M. Best
● Established history spanning multiple economic cycles
● Favorable policy provisions and consumer-oriented practices
● Strong claims payment history
● Excellent customer service reputation
● Competitive but realistic product offerings
 

Ongoing Service and Policy Review Commitments

Our relationship continues long after your policy is issued:

● Regular policy reviews to ensure continued alignment with your needs
● Beneficiary designation updates as your life circumstances change
● Guidance on policy loans, dividends, and other features (for permanent policies)
● Assistance with claims and policy service
● Coordination with your other financial and estate planning professionals
 

Customer Advocacy in Claims Situations

Should you or your family need to file a claim, we serve as your advocate:

● Guiding beneficiaries through the claims process
● Ensuring all required documentation is properly prepared
● Communicating directly with the insurance company on your behalf
● Expediting the payment process whenever possible
● Providing support during a difficult time

How to Review Your Current Coverage

Whether you already have life insurance or are considering new coverage, these steps can help ensure your protection is appropriate:

Step-by-Step Coverage Review Process

1. Gather all current policy documents
○ Policy contracts
○ Most recent annual statements
○ Any policy amendment or rider documentation
○ Recent premium notices
2. Assess your current coverage details
○ Death benefit amount(s)
○ Policy type and duration
○ Premium amount and guarantee period
○ Cash value (if applicable)
○ Included riders and benefits
3. Calculate your current protection needs
○ Income replacement (10-15× annual income)
○ Debt obligations (mortgage, loans, etc.)
○ Future expenses (education, etc.)
○ Final expenses
○ Legacy goals
4. Evaluate policy ownership and beneficiaries
○ Verify primary and contingent beneficiaries
○ Confirm percentage allocations if multiple beneficiaries
○ Review policy ownership structure
○ Consider trust arrangements if appropriate
5. Assess carrier financial strength
○ Check current financial ratings
○ Review company performance and reputation
○ Assess dividend history (if applicable)
 

Red Flags That Indicate Inadequate Protection

Watch for these warning signs that your coverage may need attention:

● Coverage amount less than 10× your annual income
● Term policy approaching expiration with continuing protection needs
● Beneficiaries not updated following marriage, divorce, births, or deaths
● Universal life policies with minimal cash value or diminishing death benefits
● Premiums consuming more than 5-10% of your monthly income
● Policies from companies with financial strength ratings below A
● No coverage for non-working spouse or inadequate coverage for stay-at-home parent
 

Questions to Ask Your Current Provider

To evaluate your existing coverage, ask:

● Is my coverage still adequate based on my current situation?
● When does my term period or rate guarantee expire?
● What conversion options are available and when do they expire?
● How has the cash value performed relative to projections? (for permanent policies)
● What is the current internal rate of return on my policy? (for permanent policies)
● What riders or benefits are included in my policy?
● What is the process for updating beneficiaries?
● What is the company’s current financial strength rating?
 

Warning Signs of Outdated Policies

Many older policies contain limitations or features that warrant review:

● Outdated mortality charges that don’t reflect longevity improvements
● Limited living benefits or accelerated death benefit provisions
● Restrictive conversion privileges
● High policy loan interest rates
● No provisions for chronic or critical illness
● Limited flexibility for changing needs

Conclusion

Life insurance represents one of the most profound expressions of care for your loved ones. When implemented properly, it provides not just financial protection but also peace of mind and the assurance that your family will maintain financial stability regardless of life’s uncertainties.

By avoiding these five common mistakes—being underinsured, waiting too long to purchase coverage, choosing the wrong policy type, neglecting beneficiary designations, and focusing solely on price—you can create a protection strategy that truly serves your family’s needs.

Remember that life insurance is not a “set it and forget it” financial product. As your life evolves, your protection strategy should adapt accordingly. Regular reviews, thoughtful adjustments, and ongoing education are essential to maintaining appropriate coverage throughout life’s journey.

At American Assurance, we’re committed to helping you navigate these decisions with clarity and confidence. Our goal is not merely to sell policies but to create protection strategies that provide genuine security for the people who matter most in your life.

Whether you’re reviewing existing coverage or exploring new protection options, we invite you to experience our comprehensive, education-focused approach. Contact us today for a complimentary policy review or needs assessment with one of our experienced insurance professionals.

Frequently Asked Questions About Life Insurance Buying Mistakes

How often should I review my life insurance coverage?

We recommend reviewing your life insurance coverage:

● After major life events (marriage, divorce, births, home purchase, etc.)
● When approaching the end of term periods or rate guarantee periods
● Every 2-3 years regardless of life changes
● When your income increases significantly
● When your health improves after previously rated policies
● When interest rates change significantly (for permanent policies)
 

These regular reviews ensure your protection strategy remains aligned with your evolving needs and circumstances.

What life events should trigger a policy review?

Several life events should prompt an immediate review of your coverage:

● Marriage or divorce
● Birth or adoption of children
● Purchase of a home or significant upsizing
● Career change or substantial income increase
● Business startup or ownership changes
● Inheritance or significant asset acquisition
● Children reaching independence
● Approaching retirement
● Development of health conditions that might affect future insurability
 

Each of these transitions can significantly impact your protection needs or create new planning opportunities.

How do I check the financial strength of an insurance company?

You can verify an insurer’s financial stability through several rating agencies:

● A.M. Best (insurance industry specialist): ratings of A++, A+, A, and A- indicate excellent financial strength
● Standard & Poor’s: ratings of AAA, AA+, AA, AA-, A+, A, A- indicate strong financial security
● Moody’s: ratings of Aaa, Aa1, Aa2, Aa3, A1, A2, A3 indicate high quality
● Fitch: ratings of AAA, AA+, AA, AA-, A+, A, A- indicate low default risk
 

These ratings are publicly available through each agency’s website or through your insurance agent. Generally, we recommend companies with at least an A rating from A.M. Best or equivalent.

Can I have multiple life insurance policies?

Yes, you can own multiple life insurance policies from different companies. This approach, sometimes called “laddering,” can provide strategic advantages:

● Tailoring coverage amounts to decreasing needs over time
● Diversifying across different insurance carriers
● Combining different policy types for specific purposes
● Creating policy maturity at different life stages
● Potentially optimizing overall premium costs
 

The total coverage amount across all policies should align with your overall protection needs, but there’s no regulatory limit on the number of policies you can own.

What questions should I ask before purchasing a policy?

Before finalizing any life insurance purchase, ask these key questions:

● What is the financial strength rating of the insurance company?
● Is the premium guaranteed not to increase? For how long?
● What is the contestability period?
● What exclusions or limitations apply to this policy?
● What happens if I miss a premium payment? (grace period provisions)
● What conversion options exist, and when do they expire?
● What living benefits are included? (accelerated death benefits, etc.)
● How does the policy perform if interest rates remain low? (for interest-sensitive policies)
● What is the company’s history of paying dividends? (for participating policies)
● What are all the costs associated with the policy?
 

How do I correct beneficiary designation mistakes?

If you discover outdated or inappropriate beneficiary designations:

1. Contact your insurance company or agent immediately
2. Request a beneficiary change form
3. Complete the form with clear, specific beneficiary information (full legal names, relationships, percentages, etc.)
4. Consider both primary and contingent beneficiaries
5. For complex situations (minor children, special needs beneficiaries), consult with an estate planning attorney before submitting changes
6. Once submitted, request written confirmation of the changes
7. Keep this confirmation with your important documents
8. Inform appropriate parties (e.g., your executor, trustee) of the changes
 

Remember that until properly changed with the insurance company, the existing beneficiary designation remains legally binding regardless of your intentions or will provisions.

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Understanding the Coverage Gap Before discussing supplemental insurance, it’s important to understand why gaps exist in traditional health insurance coverage: Limitations of Traditional Health Insurance Standard health insurance plans—whether obtained through an employer, the ACA Marketplace, or Medicare—typically include: ● Deductibles: The amount you must pay out-of-pocket before your insurance begins covering costs (often $1,500-$8,000+ for individual plans)● Coinsurance: Your share of costs after meeting the deductible (commonly 20-30% of the bill)● Copayments: Fixed amounts you pay for specific services ($25-$75 for office visits, $250-$500 for emergency room visits)● Coverage limitations: Certain services may be excluded or have strict coverage limits● Network restrictions: Using out-of-network providers often results in higher costs or no coverage  When these factors combine with a serious illness, injury, or chronic condition, the financial impact can be substantial—even for those with “good” insurance. The Financial Impact of Healthcare Gaps Consider these statistics: ● The average individual deductible for employer-sponsored health plans has increased by over 111% in the past decade● A typical three-day hospital stay can cost $30,000 or more before insurance● Even after insurance, cancer treatments can leave patients with $10,000+ in out-of-pocket costs● 40% of Americans would struggle to cover an unexpected $400 emergency expense These realities highlight why many individuals and families seek additional protection beyond their primary health insurance. Types of Supplemental Health Insurance Several types of supplemental policies are designed to address specific gaps in traditional health coverage: Critical Illness Insurance Critical illness insurance provides a lump-sum cash payment if you’re diagnosed with a covered serious illness, such as: ● Cancer● Heart attack● Stroke● Organ transplant● Kidney failure  Key features: ● Benefit amounts typically range from $5,000 to $50,000● One-time payment upon diagnosis (not tied to medical expenses)● Money can be used for any purpose: medical bills, mortgage payments, childcare, etc.● Premiums based on age, health status, and coverage amount● Some policies cover recurrence of the same condition or multiple different conditions  Best for: Those with family history of serious illness, high-deductible health plans, or limited savings for handling major medical events. Hospital Indemnity Insurance Hospital indemnity insurance pays a fixed daily, weekly, or per-event benefit when you’re admitted to a hospital. Key features: ● Daily benefits typically range from $100 to $600 per day● Additional lump sums for admission, ICU stays, or surgeries● Benefits paid regardless of other insurance you have● Coverage often begins day one of hospitalization● Premiums generally lower than other supplemental policies  Best for: Those with plans that have high deductibles or coinsurance for hospitalizations, seniors on Medicare, or individuals with conditions that may require frequent hospital stays. Accident Insurance Accident insurance provides benefits for injuries resulting from accidents, helping cover costs associated with emergency treatment, follow-up care, and recovery. Key features: ● Benefits for specific services like emergency room visits, ambulance transportation, diagnostic exams, and follow-up appointments● Coverage for both on-the-job and off-the-job accidents (depending on policy)● Some policies include benefits for accidental death or dismemberment● Fixed benefit schedules based on type of injury and treatment● Premiums typically affordable ($20-$50/month for individuals)  Best for: Active individuals, families with children in sports, those in higher-risk occupations, or anyone with a high-deductible health plan. Cancer Insurance Cancer insurance specifically covers costs associated with cancer diagnosis and treatment. Key features: ● Benefits for cancer-specific treatments and related expenses● Coverage for experimental treatments often not covered by traditional insurance● Benefits for non-medical expenses like transportation and lodging during treatment● Can be purchased as a standalone policy or as part of critical illness coverage● Premiums typically higher for those with family history of cancer  Best for: Those with family history of cancer, limited sick leave benefits, or concerns about covering non-medical expenses during cancer treatment. Dental and Vision Insurance While not always considered “supplemental” in the traditional sense, dental and vision insurance fill significant gaps in standard health insurance plans, which typically offer minimal coverage for these services. Key features: ● Coverage for routine preventive care, basic procedures, and major services● Network-based plans offering discounted rates with participating providers● Annual benefit maximums typically $1,000-$2,000 for dental coverage● Vision plans covering eye exams, glasses, and contact lenses● Affordable premiums ($15-$50/month) with immediate coverage for preventive services  Best for: Everyone—regular dental and vision care are essential components of overall health maintenance. How Supplemental Insurance Works with Your Primary Coverage Supplemental insurance is designed to complement—not replace—your primary health insurance. Here’s how they work together: Coordination of Benefits ● Primary insurance processes claims first and pays according to its benefit structure● Supplemental policies pay benefits regardless of what your primary insurance covers● Benefits from supplemental policies are typically paid directly to you, not healthcare providers● You can have multiple supplemental policies that pay simultaneously for the same event● There’s generally no coordination required between your primary and supplemental insurance  Real-World Example To illustrate how primary and supplemental insurance work together, consider this scenario: John’s Coverage: ● Primary health insurance: $3,000 deductible, 20% coinsurance● Hospital indemnity policy: $300/day benefit, $1,000 admission benefit● Critical illness policy: $20,000 lump sum for covered conditions Scenario: John has a heart attack and spends 5 days in the hospital, resulting in a $50,000 bill. How coverage works: 1. Primary insurance applies the $3,000 deductible, then covers 80% of the remaining $47,000 = $37,6002. John’s responsibility from primary insurance: $3,000 deductible + $9,400 coinsurance = $12,4003. Hospital indemnity pays: $1,000 admission + ($300 × 5 days) = $2,5004. Critical illness pays: $20,000 for heart attack diagnosis5. Total supplemental benefits: $22,500 In this scenario, John receives $22,500 in supplemental benefits against his $12,400 out-of-pocket medical costs, leaving him with $10,100 to cover other expenses like lost wages, transportation, or family care during his recovery. Is Supplemental Health Insurance Right for You? While supplemental insurance can provide valuable protection, it’s not

Understanding ACA Subsidies: Are You Eligible for Premium Tax Credits?

Health insurance is a crucial component of financial security, but for many Americans, coverage seems financially out of reach. The Affordable Care Act (ACA) introduced premium tax credits—commonly known as subsidies—to make health insurance more affordable for individuals and families with moderate incomes. Despite being available for over a decade, these financial assistance programs remain misunderstood by many who might benefit from them. At American Assurance, we believe everyone deserves access to quality healthcare coverage. This guide will explain how ACA subsidies work, who qualifies for assistance, and how to determine if you might be eligible for significant savings on your health insurance premiums. What Are ACA Subsidies? ACA subsidies are tax credits designed to reduce monthly premium costs for health insurance purchased through the Health Insurance Marketplace (Healthcare.gov or state-based exchanges). Unlike traditional tax credits that reduce your tax bill once a year, these premium tax credits can be applied directly to your monthly insurance premiums, lowering your out-of-pocket costs immediately. There are two main types of financial assistance available: 1. Premium Tax Credits These credits reduce your monthly premium payments for a Marketplace health insurance plan. The amount of your premium tax credit depends on: ● Your estimated household income for the year● Your household size● The cost of plans in your area● Your age  2. Cost-Sharing Reductions In addition to premium tax credits, if your income falls within certain ranges, you may also qualify for cost-sharing reductions that lower your out-of-pocket costs for deductibles, copayments, and coinsurance. These reductions are only available with Silver-level Marketplace plans. Who Qualifies for ACA Subsidies? Subsidy eligibility is primarily based on your household income relative to the Federal Poverty Level (FPL). Recent legislation has temporarily expanded eligibility, making subsidies available to more Americans than ever before. Income Requirements Currently, subsidies are available to households with incomes between 100% and 400% of the Federal Poverty Level. Additionally, recent changes have implemented a rule that no household should pay more than 8.5% of their income for a benchmark Silver plan, regardless of income level. For 2025, the income ranges for subsidy eligibility are approximately: Household Size 100% FPL (Minimum for subsidies) 400% FPL 1 person $14,580 $58,320 2 people $19,720 $78,880 3 people $24,860 $99,440 4 people $30,000 $120,000 5 people $35,140 $140,560 *Note: Alaska and Hawaii have different poverty guidelines. Other Eligibility Criteria In addition to meeting income requirements, you must: ● Live in the United States● Be a U.S. citizen, U.S. national, or lawfully present immigrant● Not be incarcerated● Not be eligible for affordable, qualifying employer-sponsored coverage● Not be eligible for Medicare, Medicaid, or CHIP (Children’s Health Insurance Program)● File taxes jointly if married (with limited exceptions) How to Estimate Your Subsidy Amount The exact amount of your premium tax credit depends on several factors, but the most significant is the relationship between your household income and the cost of the “benchmark plan” in your area. The Benchmark Plan The benchmark plan is the second-lowest-cost Silver plan available in your area. Your subsidy amount is calculated to ensure that this benchmark plan costs no more than a specific percentage of your household income (ranging from 0% to 8.5%, depending on your income level). For example: ● If your income is at 150% of the FPL, you would pay no more than 4% of your income for the benchmark plan● If your income is at 300% of the FPL, you would pay no more than 8.5% of your income for the benchmark plan● If your income is above 400% of the FPL, you would still pay no more than 8.5% of your income for the benchmark plan  Using Your Subsidy Once your subsidy amount is determined, you can apply it to any Bronze, Silver, Gold, or Platinum plan available in your Marketplace. This gives you flexibility to choose the plan that best meets your needs: ● Apply it to a Bronze plan for potentially very low or even zero premium payments (but higher out-of-pocket costs when you need care)● Apply it to the benchmark Silver plan to get the exact premium rate calculated based on your income percentage● Apply it to a Gold or Platinum plan for higher premiums but lower out-of-pocket costs when you receive care Common Misconceptions About ACA Subsidies Misconception #1: “I make too much money to qualify for subsidies.” With recent changes to subsidy rules, there is no longer a strict income cap at 400% FPL. Instead, subsidies are now available to ensure that no one pays more than 8.5% of their household income for a benchmark Silver plan. This means that even households with higher incomes may qualify if insurance costs in their area are high relative to their income. Misconception #2: “I can’t get subsidies because I’m offered insurance at work.” If your employer-sponsored insurance is considered “affordable” and provides “minimum value,” you generally won’t qualify for subsidies. However, employer coverage is only considered “affordable” if the employee’s contribution for self-only coverage doesn’t exceed 9.12% of household income. If your employer’s plan fails either the affordability or minimum value test, you may still qualify for Marketplace subsidies. Misconception #3: “I’ll have to pay back all my subsidies if my income changes.” While reconciliation does occur at tax time, there are caps on repayment amounts for most households if their income increased during the year. Additionally, if your income decreases, you may receive additional tax credits when you file your return. The best approach is to report income changes to the Marketplace throughout the year to keep your subsidy amount accurate. Misconception #4: “The application process is too complicated.” While the application does require detailed information, there are many resources available to help, including American Assurance’s licensed agents who can guide you through the entire process at no cost. Real Examples of ACA Subsidy Savings To illustrate how subsidies can dramatically reduce insurance costs, consider these examples: Example 1: Single Individual ● 35-year-old living in Charlotte, NC● Annual income: $40,000 (approximately 310% FPL)● Full-price premium for Silver plan: $450/month● After subsidy: $280/month● Annual savings: $2,040  Example 2: Family of Four ● Couple (both age 40) with two children

How to Choose the Right Health Insurance Plan for Your Family

Selecting the right health insurance for your family is one of the most important financial decisions you’ll make. With the multitude of options available—from employer-sponsored plans to marketplace coverage—finding the plan that best protects your family while staying within your budget can feel overwhelming. At American Assurance, we’re committed to helping families navigate these complex choices with confidence. This guide outlines the essential factors to consider when evaluating health insurance plans for your family, along with practical strategies to make this important decision easier. Before comparing plans, it’s crucial to understand your family’s specific healthcare requirements. This foundation will guide all your subsequent decisions. Evaluate Your Family’s Medical Usage Patterns Start by reviewing your family’s medical history and usage over the past year: ● Regular medications: Make a list of all prescription medications your family members take regularly● Ongoing treatments: Note any chronic conditions requiring consistent care● Typical annual services: Count routine visits, specialist appointments, and preventive care● Expected life changes: Consider upcoming needs like planned surgeries, orthodontics, or family planning  For example, a family with a child who has asthma, a spouse with diabetes, and another child needing orthodontic work has very different needs than a generally healthy family with minimal medical requirements. Identify Must-Have Providers and Facilities Many families have established relationships with trusted healthcare providers. Before switching plans, determine which doctors and facilities are most important to maintain access to: ● Primary care physicians for each family member● Specialists managing chronic conditions● Preferred hospitals and urgent care centers● Therapists, counselors, or other mental health providers● Pediatric specialists or preferred pediatricians Create a priority list, as you may need to compromise if no single plan covers every preferred provider. Understanding Different Plan Types Health insurance plans come in several varieties, each with its own structure for provider networks and cost-sharing. Understanding these differences is key to finding the right fit. Common Plan Types Explained Health Maintenance Organization (HMO) ● Requires selecting a primary care physician (PCP)● Needs referrals from PCP to see specialists● Generally doesn’t cover out-of-network care except in emergencies● Typically offers lower premiums and predictable copays● Best for: Families who prefer lower premiums and don’t mind working within a defined network  Preferred Provider Organization (PPO) ● Allows direct access to specialists without referrals● Covers both in-network and out-of-network care (though at different rates)● Generally has higher premiums but more flexibility● Best for: Families who want maximum provider choice or have established relationships with multiple specialists  Exclusive Provider Organization (EPO) ● Combines elements of HMOs and PPOs● Doesn’t require referrals to see specialists● Generally doesn’t cover out-of-network care except in emergencies● Often has premiums between HMO and PPO levels● Best for: Families who want specialist access without referrals but are comfortable staying in-network  High-Deductible Health Plan (HDHP) with Health Savings Account (HSA) ● Features lower premiums with higher deductibles● Allows tax-advantaged savings through an HSA● Covers preventive care before the deductible is met● Best for: Relatively healthy families seeking tax advantages or those who can manage potential higher out-of-pocket costs  Network Considerations Provider networks vary dramatically between plans and insurers. Before selecting a plan: ● Check if your preferred providers are in-network● Evaluate the breadth of specialists available, particularly those your family might need● Consider network coverage in all areas where family members live, work, or attend school● Assess emergency care coverage, especially when traveling  Remember that the largest network isn’t always necessary—a smaller, carefully curated network might include all your needed providers while keeping premiums lower. Balancing Costs: Beyond the Premium When comparing health insurance plans, many families focus primarily on the monthly premium. While this is an important factor, it’s just one piece of the total cost equation. Key Cost Components to Compare Premium ● Your regular monthly payment● The most predictable part of your healthcare costs● Generally, lower premiums mean higher out-of-pocket costs when you receive care  Deductible ● The amount you pay before insurance begins to pay● Family plans often have both individual and family deductibles● Higher deductibles typically mean lower premiums  Copayments and Coinsurance ● Your share of costs after meeting the deductible● Copays are fixed amounts (e.g., $25 per office visit)● Coinsurance is a percentage (e.g., 20% of hospital stays)  Out-of-Pocket Maximum ● The most you’ll pay in a year for covered services● Provides financial protection against catastrophic expenses● Lower out-of-pocket maximums provide better protection but often come with higher premiums  Calculating Your Potential Total Costs To compare plans effectively, estimate your total annual costs under different scenarios: 1. Best-case scenario: Only preventive care is needed○ Annual premium total○ Cost of any preventive care not covered at 100%2. Expected scenario: Based on your typical usage○ Annual premium total○ Expected out-of-pocket costs for your family’s usual care3. Worst-case scenario: A major illness or injury occurs○ Annual premium total○ Out-of-pocket maximum (representing the most you would pay if multiple family members had significant medical needs) This approach helps identify which plan offers the best financial protection for your specific situation. Additional Benefits and Coverage Details Health plans offer various additional benefits that may be crucial for your family’s specific needs. Prescription Drug Coverage If your family takes regular medications, prescription coverage can significantly impact your overall costs: ● Check if your family’s medications are covered under each plan’s formulary● Note which tier each medication falls into (determines your cost)● Compare plans’ pharmacy networks for convenience● Consider mail-order options for maintenance medications, which often cost less  Specialized Services Depending on your family’s needs, coverage for these specialized services may be essential: ● Mental health services: Compare coverage for therapy, counseling, and psychiatric care● Maternity care: If family planning is in your future, examine prenatal, delivery, and postnatal benefits● Pediatric services: Look for well-child visits, vaccinations, and developmental screenings● Dental and vision care: Some plans include these benefits or offer affordable add-ons● Alternative treatments: Check if services like chiropractic care, acupuncture, or physical therapy are covered  Telehealth and Digital Access Modern health plans increasingly offer digital convenience features: ● Virtual visits with providers● Online appointment scheduling● Digital access to test results and medical records● Mobile apps for managing benefits and claims These features can be particularly valuable for busy families balancing work, school, and other commitments. Special Considerations for Different Family Situations Your family’s unique circumstances may influence which health insurance options make the most sense. Families with Children ● Ensure robust preventive care and immunization coverage● Look for strong pediatric

Health Insurance 101: Understanding Premiums, Deductibles, and Out-of-Pocket Costs

When shopping for health insurance, you’ll encounter a variety of terms that might seem confusing at first glance. Understanding these key concepts is essential to selecting the right coverage for your needs and budget. At American Assurance, we believe that educated consumers make better decisions about their healthcare coverage, which is why we’ve created this straightforward guide to help you navigate the complex world of health insurance terminology. The Three Key Cost Components of Health Insurance Health insurance costs are typically divided into three main categories: premiums, deductibles, and out-of-pocket costs. Each plays a different role in your overall healthcare expenses. Premium: Your Regular Payment Your premium is the amount you pay to your insurance company for your health coverage, typically on a monthly basis. Think of it as your subscription fee for having health insurance. Key points about premiums: ● You pay this amount regardless of whether you use medical services● Premiums are usually paid monthly, but some plans offer quarterly or annual payment options● Lower premium plans often come with higher deductibles and out-of-pocket costs● Higher premium plans typically offer more comprehensive coverage with lower additional costs  When evaluating a plan, remember that the premium is just one part of your total healthcare costs. A plan with the lowest premium isn’t necessarily the most affordable option overall if you require frequent medical care. Deductible: What You Pay First Your deductible is the amount you must pay for covered health services before your insurance begins to pay. This “reset” typically happens annually. Key points about deductibles: ● Deductibles typically range from $500 to $8,000+, depending on your plan● Family plans often have both individual and family deductibles● Preventive services are usually covered before you meet your deductible● Some plans offer additional benefits before the deductible is met  For example, if your plan has a $2,000 deductible, you’ll pay the first $2,000 of covered services out of pocket. After you’ve met your deductible, you’ll typically pay only a portion of the costs (your coinsurance or copayment) or nothing at all, depending on your specific plan. Out-of-Pocket Costs: Your Shared Burden After meeting your deductible, you’ll still have some costs to share with your insurance company. These come in two main forms: Copayments (copays): Fixed amounts you pay for specific services ● Example: $25 for a primary care visit or $50 for a specialist● Usually printed on your insurance card● Typically apply to office visits, prescription drugs, and emergency care  Coinsurance: A percentage of costs you pay after meeting your deductible ● Example: With 20% coinsurance, if a procedure costs $1,000, you pay $200● Applies to a wide range of services including hospital stays, surgeries, and diagnostic tests● Continues until you reach your out-of-pocket maximum  Out-of-Pocket Maximum: Your Financial Safety Net The out-of-pocket maximum is perhaps the most important number to understand in your health insurance plan. This is the most you’ll have to pay during a policy period (usually a year) for covered health services. Key points about out-of-pocket maximums: ● Once reached, your insurance pays 100% of covered services for the remainder of the year● For 2025, ACA-compliant plans cap individual out-of-pocket maximums at $9,750● Family plans have both individual and family out-of-pocket maximums● Premiums and non-covered services do NOT count toward this limit  The out-of-pocket maximum provides financial protection against catastrophic medical expenses, ensuring that your healthcare costs won’t exceed a certain amount each year. How These Components Work Together Let’s look at a practical example to see how these components work together: Sarah’s Health Insurance Plan: ● Monthly premium: $400● Annual deductible: $2,000● Coinsurance: 20%● Out-of-pocket maximum: $8,000  Scenario: Sarah needs a surgical procedure that costs $20,000. 1. Sarah has already paid $4,800 in premiums for the year ($400 × 12 months)2. She pays the first $2,000 of the procedure cost (her deductible)3. She then pays 20% of the remaining $18,000, which is $3,600 (her coinsurance)4. Her total out-of-pocket cost for the procedure is $5,600 ($2,000 deductible + $3,600 coinsurance)5. If Sarah needs additional care later in the year, she’ll continue paying her 20% coinsurance until her total out-of-pocket expenses reach $8,0006. After reaching her $8,000 out-of-pocket maximum, her insurance will cover 100% of additional covered services for the rest of the year Choosing the Right Balance When selecting a health insurance plan, you’re essentially deciding how to balance these different costs: ● High premium, low deductible plans are often better for people who:○ Have chronic conditions requiring regular care○ Take expensive medications○ Are planning major medical procedures○ Want more predictable monthly costs● Low premium, high deductible plans might be better for people who:○ Are generally healthy with few medical needs○ Have savings to cover potential high deductibles○ Want to minimize monthly expenses○ Are eligible for a Health Savings Account (HSA) Beyond the Basics: Other Important Terms While premiums, deductibles, and out-of-pocket costs are the fundamental components of health insurance, there are several other terms you should understand: Network: The group of providers and facilities your insurance has contracted with. Using in-network providers typically costs less than going out-of-network. Prior Authorization: Some services require your insurance company’s approval before they’ll agree to cover them. Explanation of Benefits (EOB): A statement from your insurance company explaining what was covered for a medical service and how payment was calculated. Formulary: A list of prescription drugs covered by your insurance plan, often divided into tiers with different costs. How American Assurance Can Help Navigating health insurance options doesn’t have to be overwhelming. At American Assurance, our licensed agents specialize in helping individuals and families find the right health insurance coverage for their specific needs and budget. We take the time to understand your unique situation and explain your options in simple, straightforward terms. Whether you’re looking for individual health insurance, family coverage, or Medicare plans, we can help you compare options from top-rated carriers to find the perfect balance of coverage and affordability. Ready to find health insurance that works for you? Contact American Assurance today for a free, no-obligation consultation with one of our experienced health insurance specialists. Call us or schedule a consultation online to take the first step toward better understanding your health insurance options.