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Welcome to American Assurance USA

Understanding Your Insurance Needs

At American Assurance USA, we are dedicated to helping our customers in any way possible. We understand that everyone’s needs are different, and we work hard to find the best insurance options at the most affordable prices.

We're proud to represent great life insurance carriers like:

Welcome to American Assurance USA

Understanding Your
Insurance Needs

At American Assurance USA, we are dedicated to helping our customers in any way possible. We understand that everyone’s needs are different, and we work hard to find the best insurance options at the most affordable prices.

Your Family's Security Starts With American Assurance USA

We believe that knowledge is power, and so we are dedicated to giving our customers a full understanding of life insurance. A personal life insurance policy does more than just give your loved ones money when you die, it can also improve your quality of life while you’re alive.

a discussion about life insurance for the family
Life Insurance Basics

If you want to get a grasp on life insurance and how it works, this article is for you. We’ll go over the basics of life insurance policies and discuss the key differences between term, whole life, universal, and variable life insurance.

Understanding your needs for life insurance to protect a spouse and children
What are your needs?

We want you to have all the facts before making a decision. And term life insurance may be more affordable than you think. Learn all you need to know about term insurance.

Critical illness can occur at any time. Young or old we should all be prepared
Chronic Illness or Critical Illness?

 Although both riders provide financial assistance to policyholders with medical conditions, there are some key differences between them. Which one is best for you?

Toy car accident although life is real and real accidents happen
AD&D Coverage Explained

While the death of a loved one is always tragic, it can be especially difficult to deal with if the death was unexpected and could have been prevented. If you’re considering purchasing Accidental Death and Dismemberment insurance, there are a few things you should keep in mind.

American Assurance USA provides life insurance for families and people of all ages.

The American Assurance USA Way

We believe that life insurance is one of the most important purchases you can make. That’s why we work with A-rated insurance carriers to bring our customers the best life insurance coverage options, including term life insurance, whole life insurance, final expense insurance, and universal life insurance.

We want our customers to be able to sleep soundly at night, knowing their loved ones will be taken care of financially if something happens to them. We’ll help you find the right life insurance policy and financial protection that fits your needs.

Thank you for considering us when choosing a life insurance company. We know that this is an important decision and we’re honored to be part of it.

We Can Help You With That.

It’s not easy to decide on life insurance, but our team is experienced and more than willing to help you. We’ll go over your policy options together and help find the one that perfectly fits your needs.
 
Whether you need personal coverage, mortgage protection, or coverage for a child, we want to make sure you’re confident in your decision before moving forward.
child care
Helping you decide what kind of insurance is good for you and your family
What insurance is good for your family
finding a perfect insurance for your kid

What They Say

Positive Google review from funeral insurance plan

“I was extremely pleased with American Assurance USA when I purchased my funeral insurance policy from them. The agent took the time to properly explain all of the available options to me and helped tailor a solution that achieved my personal goals.”

Nathaniel Douglas
Positive Google review for a term insurance plan.

“American Assurance is a great company!!! They provide a one stop shop for all your insurance needs. They promote transparency and provide information explaining various terminology that alleviates confusion with regard to our personal choice.”

Annique Jeanty
Customer review with that had a great experience purchasing life insurance.
“This is a great company to deal with. They are clearly devoted to helping people make good decisions. If it was possible to give them more than a five-star review, I certainly would.”
 
 
M. Johnson

Senior Connections

We like to make things easy for you. That’s why we offer an array of helpful services surrounding retirement – including burial insurance, funeral planning, living wills, and more.

We realize that this stage in your life can be both difficult and joyful, so let us help lighten the load a little bit

Discussing your plans with your spouse is an important step in the final wishes planning process.

While no one likes to think about their own death, making funeral arrangements in advance can spare your loved ones a great deal of stress and conflict.

Couple enjoying retirement on the beach.
11 Ways to Enjoy a Fulfilling Retirement

Ah, retirement. That blissful time when you’re finally free to do what you want when you want. Take advantage of every opportunity that comes your way and you’re sure to have the time of your life!

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Final expense life insurance is a great way to protect your loved ones in the event of your death. This type of policy does not require a medical exam, making it a good choice for those who want to avoid one.

Recent News and Updates

Welcome to the recent news and updates section of our blog! We have highlighted just a couple of our latest articles for you to check out.

Healthcare costs in retirement

Healthcare Costs in Retirement

Retirement looks a little different these days, particularly when it comes to health care costs. With rapidly increasing health insurance premiums and medical expenses, retirement can suddenly become a daunting financial endeavor. From medications to regular exams, retirement health care costs can be surprisingly hefty and for those who don’t

Read More »
Hands with health picture. Do you really need health insurance?

Do you really need Health Insurance?

Do you really need Health Insurance? Do you really need health insurance? It’s a question we all struggle with, especially when budgets are tight. In truth, it really depends on your individual situation. Do you have any pre-existing conditions or take regular medications? Do you travel often and would need

Read More »

Beyond Death Benefits: How Whole Life Insurance Builds Wealth

Most people think of life insurance purely as a death benefit—financial protection that only pays out when you’re gone. But there’s another dimension to permanent life insurance that many overlook: its potential as a powerful financial asset during your lifetime. Whole life insurance stands apart from term insurance by providing

Read More »

Life Insurance for Young Families: Why Starting Early Makes a Difference

Young families face a unique set of financial challenges. Between mortgage payments, childcare expenses, and saving for the future, insurance might seem like just another cost to manage. However, securing life insurance during these early family years isn’t just important—it’s essential, and the timing can make a significant difference in

Read More »

How Much Life Insurance Do You Really Need? A Simple Formula for 2025

Figuring out the right amount of life insurance can feel overwhelming. Too little coverage leaves your family vulnerable, while too much means you’re spending money that could be used elsewhere. Finding that sweet spot requires understanding your family’s unique needs and financial situation. At American Assurance, we’ve helped thousands of

Read More »
Diagram showing how to use your health insurance.

How to use your Health Insurance like a Boss

How to use your health insurance benefits? You’re probably reading this because you just got health insurance for the first time and have no idea what you’re supposed to do with it. Maybe you’ve had insurance for a while but feel like you’re not using it to its full potential.

Read More »

FAQ

Most frequent questions and answers

There is no one-size-fits-all answer to this question, as everyone’s life insurance needs are different. However, generally speaking, if you have dependents (e.g., a spouse or children) who rely on your income, then you should consider purchasing life insurance.

In addition, if you have large expenses such as a mortgage you may want to get life insurance to make sure your family can continue to afford these expenses in the event of your death. 

Again, there is no easy answer to this question. The amount of life insurance you need depends on factors such as your age, health, lifestyle, and financial obligations. A good rule of thumb is to purchase a policy that is worth 10-12 times your annual income.

The cost of life insurance varies depending on factors such as your age, health, lifestyle, and the type of policy you purchase. Generally speaking, term life insurance is more affordable than whole life insurance; however, whole life policies offer more benefits than term policies.

Depending on your needs and budget, the best policy for you varies. If you’re looking for insurance protection that also builds cash value over time, there are two primary options: whole life and universal life.

A whole policy usually has level premiums and more guarantees, but a universal policy is often more affordable because it offers variable premiums within flexible limits.

With many insurance companies, you have the option to personalize your policy with different types of provisions. For example, an accelerated death benefit rider provides funds for end-of-life needs and some forms of long-term care.

If you don’t need permanent coverage or cash value (which can offer benefits like policy loans), then term life insurance quotes will usually be cheaper.

If you cancel your life insurance policy, you will no longer be covered by the policy and will not be able to receive any death benefits in the event of your death. Additionally, if you have a whole-life policy with cash value, you will forfeit any accumulated cash value when you cancel the policy